TELUS SmartHome Security OOH Creative
Client: TELUS
Year: 2023
Brief: Our team received a briefing for a TELUS SmartHome Security campaign that required Out-of-Home creatives, specifically a bus wrap and transit shelter advertisement. This presented a creative challenge as we were tasked with leveraging existing campaign visuals and messaging to develop layouts that would raise brand awareness among the general public. The objective was to familiarize the audience with SmartHome Security and highlight the benefits of its products in daily life.
Execution: The 2023 SmartHome Security key visual featured a combination of branded lawn signage, a product lineup, and a single butterfly. However, to enhance visibility and make the creative more eye-catching for the bus wrap, we made the decision to incorporate additional colourful butterflies in the layout.
One of the campaign transit shelter ad placements.
